Services
I work with companies that know what they want — and have yet to figure out how to get it.
Service Areas
Brand Strategy & Design
Brand development — from idea to execution. Purpose-driven, precisely crafted. For brands that last and perform.
Marketing & Growth Strategy
Market and distribution strategies, product portfolio, innovation management. Reading markets, identifying patterns, informing decisions. Strategic pragmatism — from concept to execution.
Interim & Embedded
As a temporary CMO or strategic sparring partner, embedded directly within the business. Leadership and execution — no detours.
Workshop & Talk
Strategy workshops for leadership teams. Keynotes and impulse talks for events, conferences, and internal offsites. Expert contributions and interviews — insight before consensus.
Brand Strategy & Design
Brand development — from idea to execution. Purpose-driven, precisely crafted. For brands that last and perform.
Marketing & Growth Strategy
Market and distribution strategies, product portfolio, innovation management. Reading markets, identifying patterns, informing decisions. Strategic pragmatism — from concept to execution.
Interim & Embedded
As a temporary CMO or strategic sparring partner, embedded directly within the business. Leadership and execution — no detours.
Workshop & Talk
Strategy workshops for leadership teams. Keynotes and impulse talks for events, conferences, and internal offsites. Expert contributions and interviews — insight before consensus.
Whether as a catalyst, a fixed project, or an internal interim —
every great collaboration starts with a conversation — looking forward to it.
Let's connectBrand Strategy Zurich – Brand Strategy & Design
Yves Zumstein is a brand strategist and interim CMO based in Zurich, Switzerland. He offers brand strategy and brand design for consumer goods brands, FMCG companies and start-ups — from positioning and identity development to execution in retail and e-commerce.
Marketing & Growth Strategy for FMCG and Consumer Goods
Market and distribution strategies, product portfolio management, innovation management and go-to-market planning. Strategic pragmatism for ambitious consumer goods brands in Switzerland and internationally.
Interim CMO Zurich – Leadership Without Detours
As a temporary Chief Marketing Officer or embedded strategic partner directly within the business. CMO experience at Nutriathletic, F. Hunziker + Co AG and further companies in the FMCG and consumer goods sector.
Strategy Workshops & Keynotes for Leadership Teams
Workshops for leadership teams on brand and marketing strategy. Keynotes and impulse talks for conferences, events and internal offsites in Switzerland and Europe.