Yves Zumstein is a brand and marketing strategist based in Zurich.

He thinks like an entrepreneur, understands consumers, and keeps the bigger picture in focus. His position is clear: ideas over egos. The goal is impact — for businesses and their customers.

Over 15 years of experience as Creative Director, CMO, and member of executive management have shaped his work. His work spans the FMCG and consumer goods sector as well as services — both B2B and B2C — with a particular focus on food, supplements, beverages, technology, and luxury goods. International postings in the US and South Korea have sharpened his understanding of branding and deepened his cross-cultural fluency.

He reads markets. Identifies patterns. And translates these observations into strategic decisions.

His areas of focus: brand and marketing strategy, innovation and product portfolio management, design and communication development, market and distribution strategies for retail and e-commerce.

He has worked with national and international companies: WPP New York, Publicis, Unilever, Coca-Cola, Evian, Google, Puma, Levi's, Ringier, SRF. He co-founded the spirits brand AARVER and the branding agency floid. He was involved in building FELFEL, a multi-award-winning food and beverage start-up. He brings ambitious consumer goods brands from concept to viable business — with strategic pragmatism and genuine commitment.

«He brings a rare combination of strategic clarity and creative instinct. He doesn't just understand brands — he understands businesses. Working with him fundamentally changed how we think about our market positioning.»

As former CMO of NUTRIATHLETIC® and F. Hunziker + Co AG — where he also oversaw product development as a member of executive management — he co-founded Schilling Zumstein GmbH with Colette Schilling in 2023, where he serves today as Managing Partner.